New Plum Card Ads
Jul 30th, 2008 by Admin
While surfing the internet this morning, I saw a new wave of Plum card advertisements, promoting the fact that the card is “now open” to receive members outside of the initial 10k. This ad was a 3 part, flash pop under.
American Express is now making a differentiation, even in their ads, between charter members (first 10K) and new members. Each will be receiving the same plum card benefits, but it will be interesting to see how they actually treat the members differently, or make use of this charter member advisory board they have said they were going to create.
