PlumInformation.com

On September 7th, 2007, American Express launched the Plum card. The Plum card is designed to be a semi-exclusive cash back card geared toward small business owners. The card is designed to allow small business owners the flexibility of choosing their billing cycles, having extended time to pay the bill, but also be rewarded by paying early/on time. American Express has specially designed and targeted this card to businesses in the 6 to 7 figure revenue range.

On the initial launch, American Express limited to the Plum card to 10,000 initial cardholders. In an effort to create hype and a sense of exclusivity, Amex marketed this card with a countdown to its launch, and advertised there may be a wait list, using many of the same tactics of exclusivity they have used to make the Centurion card what it is today. Is it the next black card, no probably not, but it does appear to be the best card on the market for small to midsize businesses.

Here is a quick and dirty rundown of the benefits. AMEX Plum card benefits include:

• Early Pay Discount - Paying the bill in full within 10 days of the billing cycle and will let you receive a 2% discount, when it exceeds $5,000. Months that charges are $5,000 or less will receive a 1% discount for early payment. The credit will appear on the following months statement
• Defer Pay Option - This option lets you take up to 2 months from the billing cycle date to pay for new purchases in full. This will be without interest/finance charges.
• Payment cycle selection- You can choose to have the bill delivered at the beginning, middle or end of the month
• No pre-set spending, like other Amex charge cards. Your ability to spend is determined by your habits and payment history.
• Amex Plum first year is free. After the first year there is a $185 annual fee
• One free additional card, the rest are $45 each
• Access to the OPEN Savings program. The program offers savings on travel and business services like Delta, JetBlue, Fedex Kinko’s, and Hyatt
• Also includes standard protection like other Amex cards for car rental loss & damage insurance, baggage insurance, travel accident insurance, buyers assurance plan, purchase protection insurance

I believe this covers everything, oh, and the card is plum colored. Between the color, initial exclusivity, and the cash back, it is the next best thing to the Centurion card.

Welcome to the new blog dedicated to American Express Plum card.  This blog will provide accurate information on the Plum cards requirements, benefits, and news surrounding its launch.  Stay tuned for new information on the Plum card.